In the province of Arezzo, in the locality of Sansepolcro, Palmiro Bruschi, aka the King of Ice-Cream, lives and works!

Intelligence, talent, imagination and much passion for his work caused Bruschi to be awarded with the title of Italian Ice-Cream Champion in 1994, to become a member of the Academy of Italian Ice-Cream Making in 1997, as well as the World Ambassador for Italian Ice-Cream in 2004.

He appears in many Italian television programmes and has also participated in important national and international events as a mouthpiece for the art of Italian ice-cream making.
The presence of the master at the Renaissance dinner that occurred at the “Italy in Japan 2001” festival was particularly important, which took place at the Imperial Hotel in Tokyo in the presence of both Japanese and Italian authorities. He has also participated at the “Bella Italia” and “Italian Style” shows in Melbourne, Perth, Nice, the Canary Islands, Rottemburg, Miami, Tokyo, Hong Kong, Atlanta, Washington DC, New  York, Moscow, Sao Paulo in Brazil and Dubai.

We can see him as a walk-on in Pieraccioni’s “Mia Moglie è Bellissima”, which was mainly filmed in Anghiari (a small town close to Sansepolcro), to then proudly return to his modern laboratory where not only classic flavours, but also the more unsophisticated flavours of the Tuscan land come to life in his creations.

Vin Santo, Brunello di Montalcino, truffle, spelt, and extra-virgin olive oil ice-creams are just a few examples of his workmanship.

However, a nod to history could not be overlooked by a Tuscan master: the Cremolata dedicated to Piero della Francesca, the great Medieval artist who came from Sansepolcro, in homage to the town, was presented for his anniversary.

Information:

The Ghignoni ice-cream shop, a real ice-cream museum, is situated in via Tiberina Sud, 860, Sansepolcro
www.ghignoni.it and www.gelatoegelato.it